Bullseye Food Marketing is a world-class provider of marketing, training, and
specialist business development solutions
custom-built for the food sector.

Find out more about us
Client:

Longways Cider

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Coming soon…

Client:

HYDE Whiskey

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Coming soon..

Client:

BioSalt

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Coming soon…

Client:

Ronan’s Seafoods

Brief:

Ronan’s Seafoods is a family-owned seafood business located in New Ross, Co. Wexford. Having established a fine reputation for its excellent smoked salmon,  owner, Kai Ronan recognised a gap in the market for a new range of high quality smoked seafood products.
Kai approached Bullseye for expert advice on how best to develop their brand image and packaging design. 

Action:

We worked closely with Kai to identify the unique selling points of the range and to understand the key point of differentiation in a highly competitive market. The superior quality of the ingredients and the care taken in the traditional, hand-crafted techniques were key to the brand personality. 
We set about researching and positioning and designing a totally new brand identity for the product range which we decided to call DUNCANNON SMOKEHOUSE.

Result:

The result is the timeless, sophisticated ‘Duncannon Smokehouse’ brand logo which cleverly combines the image of seafood fillets hanging on traditional “tender hooks” with the natural wood, which produces the smoke flavour. 

EXPORTING TO THE UK & SWITZERLAND!
LISTED IN IRISH MULTIPLE!
THE COMPANY HAS MOVED FROM A COMMODITY TYPE PRODUCT TO AN ADDED VALUE BRAND!

Client:

Union Hall

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Coming soon..

Client:

St. Tola

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Coming soon..

Client:

KilmoreQuay

Brief:

Atlantis Seafoods are based in Wexford and are famous in Ireland for their range of fresh seafood for the foodservice sector. However they did not have a brand or a retail presence. With a genuine flair for innovation and new product development, Atlantis sought out the services of Bullseye to enable them to bring a new branded range of “value-added” prepared seafood products to the retail market. 

Action:

We set about positioning and designing a totally new brand identity for the new product range which we called KILMORE QUAY!
We took the company’s  uniquely modern and innovative approach to traditional fish dishes to create a fresh, simple brand identity which we designed to reflect their commitment to sourcing locally caught, Sustainable, Irish  seafood with a convenient twist!
The new KILMORE QUAY brand identity is clean, simple, and modern and gives the consumer a clear awareness of the brand’s local Irish provenance. 
Strong food photography and clear Unique Selling Points identified on the front of each pack are our signature.
We continue to work closely with Kilmore Quay to develop and implement a full marketing and promotional campaign which streamlines the contemporary brand identity by using a consistent “brand look” throughout. We have designed, developed and copy-written a new website, sales brochures, point of sale materials, and business livery. 

Result:

The results of this project speak for themselves. Kilmore Quay has received national awards and critical acclaim for their brand  innovation and taste appeal of their unique Seafood product range.

EXPORTING TO THE UK!
+200% Sales increase!
WINNER OF MOST INNOVATIVE SEAFOOD PRODUCT – IRISH FOOD AWARDS 2012!
LISTED IN ALL IRISH MULTIPLES!
NATIONAL DISTRIBUTION DEAL!
INCREASED WEB SITE TRAFFIC!
PR – Extensive press coverage on TV, Radio, & Press.
THE COMPANY HAS MOVED FROM A COMMODITY PRODUCT TO AN “ADDED VALUE “ BRAND !

Client:

Haven Bay Foods

Brief:

Haven Bay Care Foods approached Bullseye in Jan 2012 with an idea to launch a range of added value ready meals with sea Vegetables in the recipes! At that stage it was just an idea!

Action:

We set about positioning and designing a totally new brand identity for this new product range which we decided to call KINSALE GOURMET!

Following extensive research and product concept testing, we realised that we needed to create a carefully balanced brand image which demonstrated the superior taste, authentic brand provenance, and communicated the unique health benefits of the Sea Vegetables.

 

We worked with Kinsale Gourmet to design, write and develop their full range of promotional material. The  brand logo and theme of sophistication is carefully  maintained throughout  all materials to ensure  consistency.

  • Sales brochure
  • Web site development
  • Full business livery
  • Point of sale materials
  • PR campaigns

Result:

The result was a sophisticated black box with a window which evokes a sense of premium quality. The backdrop imagery of the Old Head of Kinsale lighthouse combined with natural black slate, professional food photography, and clear unique selling points, on the front of each box is our signature.

LISTED IN IRISH MULTIPLES!
EXPORTING TO THE UK!
NATIONAL DISTRIBUTION DEAL!
THE COMPANY WAS SUBSEQUENTLY SOLD IN 2014 ON THE STRENGTH OF THE BRAND CREATED BY BULLSEYE.

Client:

JustDelicious

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Coming soon..

Client:

FarmersTable

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Coming soon..

Client:

Drombeg

Brief:

Drombeg is a totally new premium spirit created in Union Hall, Co. Cork using local spring water and local ingredients.  Drombeg owners had identified a niche in the highly competitive drinks market and sought assistance from Bullseye to take it from concept stage to a recognisable Irish spirit brand.

Action:

The brand image was designed to reflect the premium, ‘small batch’, luxury product while incorporating the brand name which refers to Ireland’s oldest stone circle located near Union Hall and the heritage it invokes. The brand identity resonates the deep love and passion the company holds for the ancient art of whiskey distilling and the product’s 100% Irish origin.

Bullseye provided Drombeg with a full brand development and promotional service including Logo / Brand identity design, Pack design, Web site design & copy, Sales brochure design & copy, Business livery, Point of sale material and an extensive PR Campaign.

Result:

NATIONAL AND INTERNATIONAL DISTRIBUTION AGREEMENT!
Exporting to over 1 countries worldwide including the US, Canada, China, Russia, & UK!
Extensive media coverage nationally!
International recognition and endorsement from whiskey connoisseurs 
SALES UP +64% YEAR ON YEAR! 

Client:

Crossogue Preserves

Brief:

Crossogue Preserves is a family-run business producing a range of Jams, Preserves, Chutneys, Curds & Marmalade using the finest fruits grown and picked in the grounds of Crossogue House in Co. Tipperary.

Crossogue came to Bullseye to develop a totally new brand identity for its core range of products to be relaunched. Bullseye developing a new “old world” brand image which would encapsulates the true personality of this artisan handmade brand.

Traditional recipes handed down through generations combined with ‘simplicity’ and superior ingredients were the foundation stones to developing the new brand identity.

Action:

Hand drawn ingredient Imagery was developed for the new packaging to communicate the simple, natural, handmade brand positioning. The new sketch drawing of the Crossogue country house gives the consumer an immediate sense of brand heritage and tradition. The ‘handwritten’ font style used in the product description evokes the careful, handmade, tender loving care, which goes into making each pot.

Result:

Exporting to the US and Europe!
Achieved NEW Irish Multiple Listing!
Achieve a national distribution agreement!

Market Research

Comprehensive research and in-depth market knowledge are key to making good business decisions. Understanding how your food brand fits into the market place is fundamental to its successful development and long-term success.

Every food brand needs a deep knowledge of their food category and the regulatory environment, their competitors, and their customers, to ensure that they remain competitive and relevant.

Bullseye provides a complete market research service to deliver the knowledge and information that you need to make the right brand decisions.
We have the knowledge and expertise to carry out extensive market research on your behalf including:

  1. Market Gap Analysis
    We analyse your brands current position in the marketplace versus your competitors and benchmark it against where exactly you want to be positioned in the future. Gap analysis is a very useful tool when looking at your brand positioning strategy and brand SWOT analysis.
  2. Price Audits
    Our in store market research team analyse all competitor price points in store, in your target category, in order to design a comprehensive price positioning strategy for your brand range on shelf.
  3. Taste Panel
    Food is primarily about TASTE and about creating an amazing sensory experience for your target customers. Our expertly trained taste panel allows you to develop a deep understanding of how your food products functional attributes are perceived by your target customers. Whether you are designing a new product or adapting existing recipe, we can provide you with a sensory analysis report that will give you the knowledge to make the correct product development decisions. ( Taste, Smell, Colour, Texture…etc )
  4. Focus Groups
    We provide custom-designed focus group research that can provide you with a deep understanding of how consumers perceive your products and your brand. Whether you are developing an entirely new product, modifying an existing product, creating new packaging, rebranding or carrying out early stage research and development our focus group service can probe deep into consumer perceptions, opinions, attitudes and beliefs.
  5. Food Trends
    Our food trend reports provide an in-depth market analysis and help you to monitor food trends across multiple markets. We can provide your food business with up-to-date knowledge on the latest trends in the food and drinks sector at home and abroad. Whether you need access to the latest consumer trends, health and lifestyle trends, retailer and distribution chain trends, information about changes in the regulatory environment or new developments in food technology – we have our finger on the pulse!