Bullseye Food Marketing is a world-class provider of marketing, training, and
specialist business development solutions custom-built for the food sector.
Ronan’s Seafoods is a family-owned seafood business located in New Ross, Co. Wexford. Having established a fine reputation for its excellent smoked salmon, owner, Kai Ronan recognised a gap in the market for a new range of high quality smoked seafood products.
Kai approached Bullseye for expert advice on how best to develop their brand image and packaging design.
We worked closely with Kai to identify the unique selling points of the range and to understand the key point of differentiation in a highly competitive market. The superior quality of the ingredients and the care taken in the traditional, hand-crafted techniques were key to the brand personality.
We set about researching and positioning and designing a totally new brand identity for the product range which we decided to call DUNCANNON SMOKEHOUSE.
The result is the timeless, sophisticated ‘Duncannon Smokehouse’ brand logo which cleverly combines the image of seafood fillets hanging on traditional “tender hooks” with the natural wood, which produces the smoke flavour.
EXPORTING TO THE UK & SWITZERLAND!
LISTED IN IRISH MULTIPLE!
THE COMPANY HAS MOVED FROM A COMMODITY TYPE PRODUCT TO AN ADDED VALUE BRAND!
Atlantis Seafoods are based in Wexford and are famous in Ireland for their range of fresh seafood for the foodservice sector. However they did not have a brand or a retail presence. With a genuine flair for innovation and new product development, Atlantis sought out the services of Bullseye to enable them to bring a new branded range of “value-added” prepared seafood products to the retail market.
We set about positioning and designing a totally new brand identity for the new product range which we called KILMORE QUAY!
We took the company’s uniquely modern and innovative approach to traditional fish dishes to create a fresh, simple brand identity which we designed to reflect their commitment to sourcing locally caught, Sustainable, Irish seafood with a convenient twist!
The new KILMORE QUAY brand identity is clean, simple, and modern and gives the consumer a clear awareness of the brand’s local Irish provenance.
Strong food photography and clear Unique Selling Points identified on the front of each pack are our signature.
We continue to work closely with Kilmore Quay to develop and implement a full marketing and promotional campaign which streamlines the contemporary brand identity by using a consistent “brand look” throughout. We have designed, developed and copy-written a new website, sales brochures, point of sale materials, and business livery.
The results of this project speak for themselves. Kilmore Quay has received national awards and critical acclaim for their brand innovation and taste appeal of their unique Seafood product range.
EXPORTING TO THE UK!
+200% Sales increase!
WINNER OF MOST INNOVATIVE SEAFOOD PRODUCT – IRISH FOOD AWARDS 2012!
LISTED IN ALL IRISH MULTIPLES!
NATIONAL DISTRIBUTION DEAL!
INCREASED WEB SITE TRAFFIC!
PR – Extensive press coverage on TV, Radio, & Press.
THE COMPANY HAS MOVED FROM A COMMODITY PRODUCT TO AN “ADDED VALUE “ BRAND !
Haven Bay Foods
Haven Bay Care Foods approached Bullseye in Jan 2012 with an idea to launch a range of added value ready meals with sea Vegetables in the recipes! At that stage it was just an idea!
We set about positioning and designing a totally new brand identity for this new product range which we decided to call KINSALE GOURMET!
Following extensive research and product concept testing, we realised that we needed to create a carefully balanced brand image which demonstrated the superior taste, authentic brand provenance, and communicated the unique health benefits of the Sea Vegetables.
We worked with Kinsale Gourmet to design, write and develop their full range of promotional material. The brand logo and theme of sophistication is carefully maintained throughout all materials to ensure consistency.
- Sales brochure
- Web site development
- Full business livery
- Point of sale materials
- PR campaigns
The result was a sophisticated black box with a window which evokes a sense of premium quality. The backdrop imagery of the Old Head of Kinsale lighthouse combined with natural black slate, professional food photography, and clear unique selling points, on the front of each box is our signature.
LISTED IN IRISH MULTIPLES!
EXPORTING TO THE UK!
NATIONAL DISTRIBUTION DEAL!
THE COMPANY WAS SUBSEQUENTLY SOLD IN 2014 ON THE STRENGTH OF THE BRAND CREATED BY BULLSEYE.
Drombeg is a totally new premium spirit created in Union Hall, Co. Cork using local spring water and local ingredients. Drombeg owners had identified a niche in the highly competitive drinks market and sought assistance from Bullseye to take it from concept stage to a recognisable Irish spirit brand.
The brand image was designed to reflect the premium, ‘small batch’, luxury product while incorporating the brand name which refers to Ireland’s oldest stone circle located near Union Hall and the heritage it invokes. The brand identity resonates the deep love and passion the company holds for the ancient art of whiskey distilling and the product’s 100% Irish origin.
Bullseye provided Drombeg with a full brand development and promotional service including Logo / Brand identity design, Pack design, Web site design & copy, Sales brochure design & copy, Business livery, Point of sale material and an extensive PR Campaign.
NATIONAL AND INTERNATIONAL DISTRIBUTION AGREEMENT!
Exporting to over 1 countries worldwide including the US, Canada, China, Russia, & UK!
Extensive media coverage nationally!
International recognition and endorsement from whiskey connoisseurs
SALES UP +64% YEAR ON YEAR!
Crossogue Preserves is a family-run business producing a range of Jams, Preserves, Chutneys, Curds & Marmalade using the finest fruits grown and picked in the grounds of Crossogue House in Co. Tipperary.
Crossogue came to Bullseye to develop a totally new brand identity for its core range of products to be relaunched. Bullseye developing a new “old world” brand image which would encapsulates the true personality of this artisan handmade brand.
Traditional recipes handed down through generations combined with ‘simplicity’ and superior ingredients were the foundation stones to developing the new brand identity.
Hand drawn ingredient Imagery was developed for the new packaging to communicate the simple, natural, handmade brand positioning. The new sketch drawing of the Crossogue country house gives the consumer an immediate sense of brand heritage and tradition. The ‘handwritten’ font style used in the product description evokes the careful, handmade, tender loving care, which goes into making each pot.
Exporting to the US and Europe!
Achieved NEW Irish Multiple Listing!
Achieve a national distribution agreement!
- Key Account Listings
Achieving listings with key multiple retailers in your target market is essential to achieving the volume sales that will make your food business viable. Bullseye have over the years built up extensive key account relationships and buyer knowledge that can help get your brand on the right shelves.
- Promotional Strategy
Spreading the word about your brand to target customers, key stakeholders, and the broader public, is essential to food business success. We work with your brand to design the perfect promotional strategy. It is important to choose the correct promotional tactics that will suit your budget and your brands positioning. (Our previous campaign portfolio is available on request)
- Advertising Creative
We can manage the ‘creative’ for all your advertising mediums which perfectly fits your brand positioning strategy. Working closely with your business, our internal creative and advertising designers create powerful advertisements that communicate the right brand message, quickly and clearly. (Our advertising portfolio is available on request)
- PR – Public Relations
Our in-house PR team provides a comprehensive range of public relations services that put your brand centre stage and ensure that your message is communicated to the media, stakeholders and key audiences in a creative, clear, concise and effective way that fits perfectly with your marketing strategy. (Our previous PR campaign portfolio is available on request)
- Photography – Food & PR
Food photography is a very specialist skill involving food styling expertise. We provide a food photography that will make your food look irresistible. We ensure that you get the perfect photograph for use in packaging, advertising, promotional material, websites, all in ultra-high resolution. We also provide a range of photographic services designed for public relations to ensure your press release always gets coverage. ( Our food photography portfolio is available on request )
- Digital Marketing – Social Media
In an increasingly digital world, it is essential that food businesses understand the power of social media and the digital marketing tools at their disposal. Through innovative and creative design of campaigns, digital marketing can be very cost-effective and a powerful marketing and promotional tool. Our in-house digital marketing department has expertise with all social media and digital advertising platforms. ( Our digital marketing portfolio is available on request )
- Promotional Gift Sourcing
We can source and brand a wide range of promotional gifts to suit your tactical marketing activity. Over the years we have built up an extensive supplier networks at home and abroad in China for bespoke branded promotional gift items. ( Our Promotional gift item portfolio is available on request )
- Competitions – On Pack & On line
Competitions are an excellent and cost-effective way of raising brand awareness and promoting your brand. At Bullseye we can work with your brand to design digital online competitions or traditional on-pack promotions that fit perfectly with your brand marketing strategy. We organise every aspect of your competition form creative, to design, to terms & conditions, to fulfilment and consumer relations. ( Our previous brand competitions portfolio is available on request )