» WHAT IS MARKETING?

 

  • Marketing, Sales, and Distribution are the key ingredients for the successful development of any food business.
  • Marketing is the process of clearly identifying your customer needs and then using your skills and resources, to satisfy those needs profitably, and better than your competitors!
  • Marketing IS NOT the art of selling what you can make but IS the art of knowing what to make in the first place!
  • Consistent marketing activity should shape and guide the communication of your “Value” proposition to build a sustainable competitive advantage for your food brand over your competitors in the marketplace.
  • Marketing is about Building relationships with your target consumers over time.
  • Marketing is about creating a clearly communicated “Value” proposition, a set of Unique Selling Points which your brand provides to your target consumer over your competitor.
  • Marketing is about understanding your customers needs – what they think, what they really want, and where and how they buy your product.
  • Marketing is about researching and understanding the trends in your food market, what the competition is up to, the state of the market, the price and margin opportunities, the target market.
  • This understanding will then guide your food company towards positioning your brand to take maximum advantage of any market opportunity or “Gap”.